Connect with Barbering's Best

Strengthen your skills as a barber professional with various educational classes, exhibiting brands, hands-on workshops, and competitions – including an exclusive BARBER STAGE. Don’t miss Premiere San Antonio's incredible opportunities for barbers to grow their brand and gain valuable knowledge.

2024 Show Preview Now Available!

Explore the 2024 Show Preview

Discover the excitement of Premiere San Antonio 2024! Dive into our show preview to explore an incredible lineup of educators, exhibiting brands + more. Click to uncover everything this year's show has to offer!

VIEW THE 2024 SHOW PREVIEW

Check Out Who's Joining Us

BARBER STAGE

Join Barber Stage host, Cherry the Barber, and a lineup of industry-leading professionals as they guide you through classic cuts, modern twists, intricate designs, seamless fades, and impeccable grooming techniques.

CHERRY THE BARBER

RICK MORIN

JAVY ANDUX

DANNY AMORIM

BENGIE AROCHO

ALLISON ARVIZU

YAHIA JABER

HENRY RODRIGUEZ

EMMANUEL AMARAL FLORES

GENTLEMEN REPUBLIC

JOHNNY B.

BARBER-FOCUSED EDUCATION

We're thrilled to announce some of the industry's leading brands and top educators that are joining us! The below classes are especially curated for Barbers.

DAN COMMAND

The Science of Beards

SUNDAY 2:30 - 3:30P
Join us as we help barbers and stylists understand how beards are different from head hair as well as proper beard styling and care routines.

IVAN ZOOT

Modern Blending

MONDAY 1:00 - 2:00P
The number one challenge in men’s grooming is blending. Ivan shares the secrets to effective and efficient haircut blending with modern tools and techniques. Better blending will improve customer satisfaction, client retention and new client referrals. The confidence that comes with better blending can translate to a bigger bank balance, too.

Workshops

HOW TO REGISTER FOR WORKSHOPS:
Be sure to select the show pass option that includes a workshop add-on. Once you've chosen this ticket type, simply find the workshop title that corresponds to the session title you're interested in.

Johnny B. Practical Magic Hands-On Clipper Cutting
SUNDAY 2:00 - 5:00P

$195 on or before Sept. 14
$225 Day of Show
*Show pass not inlcuded in cost of workshops

Master two classic men’s short- and medium-length hairstyles at this intense hands-on class where your skills are front and center. Merge theory with practice as our trained educator takes you step-by-step through each haircut as well as details the styling involved in the finished look. Then, take the reins and duplicate the techniques on the mannequins provided using our four-step cutting method.

LEARN MORE

VIEW ALL WORKSHOPS

Barber Battle

COMPETE WITH THE BEST

Participate in the Barber Battle, Powered by L3VEL3 Sponsored by Andis on Sunday, September 15 at the Barber Stage!

HOW TO REGISTER FOR COMPETITIONS:

Be sure to select the show pass option that includes a competition add-on. Once you've chosen this ticket type, simply find the competition title that corresponds to the competition you're interested in.

VIEW COMPETITIONS

Barber Check List

Planning and preparation are essential to maximizing time on the tradeshow floor and in the classroom. The following tips will help simplify the process. Learn the tips to maximize your experience at Premiere San Antonio.

Create a Plan:
You can maximize your time and energy by creating a dedicated schedule for classes, shopping, and networking.  Download our mobile app for the most up-to-date info!