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ATTEND

GIDDY UP! 🤠 Registration is Officially Open!

Discover the excitement of Premiere San Antonio - The Ultimate Beauty Experience, for professionals and students across all sectors of the industry. Attendees will learn from renowned beauty experts, network with industry pros, see the latest trends and shop the hottest brands - all under one roof.

SHOW PASS PRICING

We offer three pricing tiers for professionals and students—buy early to save more!

Show Passes include 2-Days of Complimentary Education and access to the Show Floor. Workshops and competitions can be purchased for an additional fee.

Are you an instructor bringing a class?
We offer a special bundle package that includes 10 students and one free instructor. Simply select 'Instructor' as your registration type to view and select the available bundle package.


YOUR 2-DAY PASS INCLUDES

Opportunity to connect with top beauty brands

Complimentary educational classes

Networking opportunities with salon owners, educators, & influencers

Insights into the latest trends and techniques

Demos and opportunities to shop the latest products

Exclusive offers on the newest and top products!

AND MUCH MORE!

WHY ATTEND

LEARN

World-class education and demos complimentary with your show pass

BUY

Discover new products and purchase your go-to salon and spa brands

CONNECT

Network with other professionals, influencers, educators and brands

WHO CAN ATTEND

Premiere San Antonio welcomes beauty industry professionals and students enrolled in beauty schools.  The event is not open to the general public. To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 16, including infants, to attend.

Verification of credentials is required for all attendees at the point of registration. To verify your involvement in the beauty industry, vist the registration page and select "need verification code".  You will be directed to a form to fill out and then emailed a verification code to use for purchasing your show pass. Once you receive your verification code act fast to take advantage of Early Bird and Advance Rate prices.

ACCEPTED CREDENTIALS:

  • Licensed Professional: photo of license
  • Salon Owner: Business license
  • Non-Licensed Professional: Documentation showing role in the industry. Such as business card, letter of employment from employer, along with the website of the employer to ensure they are in the beauty industry
  • Makeup artist or Braider: social media, photos of their work
  • Barber: business name and card, a letter from the shop owner

EDUCATION

Premiere attendees say that our education is the #1 reason to attend, and we agree! Take advantage of 175+ complimentary classes, plus hands-on workshops at reasonable prices, to take your artistry to the next level.  Premiere partners with some of the best educators and brands across all sectors of the beauty industry to bring you a world-class education experience.

Recapping the 2024 Show Preview

The show preview provided exclusive access to over 195 educational classes and a full lineup of 100+ educators and influencers who inspired and elevated attendees’ skills. The exhibiting brands on the show floor offered valuable insights, while networking opportunities helped make connections and foster growth.

Categories & Areas of Education

Anti-Aging & Medesthetics • Barbering • Business & Personal Development • Dayspa & Esthetics • Experiences • Extensions, Wigs & Weaves • Hair Cut, Color or Styling • Hair Loss Solutions • Instructor Education • Lashes & Brows • Makeup • Nails • Social Media Marketing • Students & New Professionals • Texture & Curls • Wellness & Mental Health • and more!  

COMPETITIONS

The 2024 Competitions Were a Hit – Congrats to All Who Took the Stage and Joined the Premiere Legacy!

Hair Competition

Barber Battle

Nailympia