Premiere Returns To San Antonio Bigger Than Ever, Bringing the Southwest Beauty Community Together for Its Most Ambitious Event Yet
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date. Through a groundbreaking collaboration with SalonCentric, this year's show will offer expanded education, enhanced programming, and exciting new experiences, making it the go-to destination for beauty professionals and students across the Southwest.
In the Spotlight: Our TV Moments
We Are Austin
We Are Austin aired a segment spotlighting Premiere San Antonio presented by SalonCentric, highlighting the event’s role in showcasing professional beauty education, brands, and industry trends with beauty correspondent Emily L. Foley and Premiere educator Marquie Covington.
Two Industry Leaders. One Elevated Experience.
For the first time ever, Premiere Shows has partnered with SalonCentric as the presenting sponsor of Premiere San Antonio.
This collaboration brings together two leaders in the beauty industry with a shared commitment to supporting professionals and advancing the craft. Together, we’re delivering an even more dynamic show experience—bringing expanded access to professional brands, top-tier education, and exciting show floor activations designed to inspire, connect, and elevate beauty professionals across Texas and the Southwest.
Explore Premiere Press Materials
Looking for additional press resources beyond this event? Visit the Premiere Press Page for brand-wide press releases, downloadable logos, approved imagery, and media assets spanning all Premiere events.
Press Pass Request
Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel.
To request a press pass please email all relevant credentials to press@premiereshows.com.
- Writer/Reporter/Editor/Blogger
- Freelance Contributor in Relevant Beauty-Forward Field
- Publisher of Media Outlet in Relevant Beauty-Forward Field
- Photographer/Videographer
- Television/Film/Radio Producer
*Please Note: Press qualification is subject to approval from Premiere’s team.
- Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year
- Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.
- Publisher: Current letter of assignment
- Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.
- Television/Film/Radio Producer: Current letter of assignment.
*Please Note: All credit and credentials must match the name of the person registering.
Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact press@premiereshows.com or call our Customer Service Team at (800) 335-7469.
For information on how to attend Premiere events without a press pass, please click here.
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