Attendee Information

SEE YOU NEXT YEAR: August 30-31, 2026! 💫
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Why Attend Premiere San Antonio

Experience the energy of Premiere San Antonio—your ultimate beauty event in the heart of Texas. Designed for professionals and students across every corner of the industry, this high-impact show brings together top education, trend-forward techniques, and the hottest brands all under one roof.

Whether you're ready to sharpen your skills, grow your network, or get inspired by what's next, Premiere San Antonio is your can't-miss destination for beauty, connection, and career growth.

Learn

Enhance your skills with educational sessions on hair, nails, barbering, spa & wellness, makeup, lashes, brows, and more, featuring hands-on workshops and live demos from industry experts.

Shop

Explore an expansive exhibit floor featuring top beauty brands, showcasing cutting-edge products, tools, and innovations. Get exclusive show specials and deals on products only found at Premiere San Antonio.

Connect

Build valuable relationships by networking with beauty professionals, influencers, and industry leaders. Grow your connections to collaborate, share ideas, and open doors to new opportunities.

What Attendees Are Saying

– Dorie, Cosmetologist

"I would say there is something for everyone. I’ve been working in the beauty industry for 26 years and I still learned something at Premiere. You can’t improve unless you’re willing to go to shows with an open mind for education.”

– Jordan, Student

“You have to check out this show, it has everything you need and can think of to highlight beauty pros like the demos, advice, plenty of brands to shop, and the education to improve your skills and Continuing Education!”

– Elaine, Cosmetologist

“Premiere has so many vendors, it is very motivating and exciting to attend. There is so much to see and a lot you can learn from. Whatever your specialty is, there is something there to learn.”

– Edson, Barber Shop Owner

“The greatest enemy of learning is knowing. Stay open-minded!!! Premiere creates the perfect atmosphere for you to be open-minded to learning, growing, networking, and have access to things you normally wouldn’t have access to in our industry as a whole."

Who Should Attend

Premiere San Antonio welcomes all beauty industry professionals and students enrolled in beauty schools.

Licensed Professionals: Cosmetologists, Barbers, Nail Technicians, Estheticians
Salon, Spa & Barber Shop Owners & Employees
Non-Licensed Industry Professionals: Makeup Artists, Tattoo Artists, Braiders
Instructors: Educators in Cosmetology, Esthetics, and Related Fields
Students: Currently Enrolled in Industry-Related Programs

The event is not open to the general public.

To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 16, including infants, to attend.

*Verification of credentials is required for all attendees at the point of registration.

SHOW PASS PRICING

2025 Featured Educators & Brands

Education is the top reason attendees choose Premiere—and we couldn’t agree more! Enjoy complimentary classes and hands-on workshops from top beauty educators and brands. Explore must-have products, live demos, and the latest trends in a bigger, better experience. Check out the iconic names already confirmed!

VIEW ALL EDUCATION VIEW EXHIBITING BRANDS

Premiere San Antonio Highlights

Elevate your Premiere experience with live stage presentations, hands-on workshops, and thrilling competitions! Watch top artists showcase the latest beauty and grooming trends, sharpen your skills with exclusive workshops, and step into the spotlight by competing for top honors. Don’t miss your chance to learn, compete, and be inspired!

Live Stage Presentations

Catch live presentations across the Main Stage and Barber Stage where top artists showcase the latest techniques, trends, and innovations in beauty and grooming.

Workshops

Enhance your show experience and gain valuable skills to boost your career—add an exclusive hands-on workshop to your show pass and start earning more!

Competitions

Step into the spotlight and showcase your talent in hair, barbering, nails, and makeup competitions. Compete for the chance to win big and become a part of the Premiere legacy!

Stay Connected

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