Attending As Press
Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel.
To request a press pass please email all relevant credentials to press@premiereshows.com.
- Writer/Reporter/Editor/Blogger
- Freelance Contributor in Relevant Beauty-Forward Field
- Publisher of Media Outlet in Relevant Beauty-Forward Field
- Photographer/Videographer
- Television/Film/Radio Producer
*Please Note: Press qualification is subject to approval from Premiere’s team.
- Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year
- Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.
- Publisher: Current letter of assignment
- Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.
- Television/Film/Radio Producer: Current letter of assignment.
*Please Note: All credit and credentials must match the name of the person registering.
Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact press@premiereshows.com or call our Customer Service Team at (800) 335-7469.
For information on how to attend Premiere events without a press pass, please click here.
Press Releases

September 18, 2025
Premiere San Antonio 2025: Discover, Compete, and Connect in the Heart of Texas
Premiere Show Group, the nation’s leading network of beauty industry events and professional education, is proud to announce the return of Premiere San Antonio, taking place September 28–29, 2025. This two-day event will once again transform the city into a hub for licensed professionals, students, educators, and leading brands, offering an inspiring mix of advanced education, career-defining competitions, and a vibrant show floor designed for discovery.












